GTX 970 bro, go for it. Dunno what Grandma Gary smoked, but the GTX 970 is currently the best bang for the buck. It has around the same performance as the GTX 780 Ti which costs A LOT more and only has 3GB of memory (970 has 4GB).
http://www.guru3d.com/articles-pages/gigabyte-geforce-gtx-970-g1-gaming-review,1.html